ESPN reporter Zach Kram wrote an article analyzing who will become the future face of the NBA.
Zach Kramb said that in a busy 2025, Luka Doncic not only experienced eye-catching transactions, signed a maximum salary contract, participated in the playoffs and the European Basketball Championship in a new city, but also quietly achieved an achievement. As many Los Angeles Lakers fans celebrated the arrival of their new star, Doncic's jersey sales topped the NBA list, breaking the 11-year record of LeBron James and Stephen Curry.
Curry and James’ jersey sales ranked second and third respectively.
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