According to Turin Sports, Juventus may increase its capital again in September to pay for the mistakes in signing and the failure to sell players last season.
Rule about Juventus' capital increase has begun to circulate again. However, this assumption has not been confirmed by the club and the controlling party at present, but when the capital increase of 15 million euros on March 28, Juventus issued an announcement citing that the 15 million yuan was clearly called "a capital increase, with a minimum amount of 15 million euros as an advance payment for future capital increase, and the maximum total amount can reach 10% of the current market value."
In other words, this fund is considered an advance payment for a possible future capital increase, which may eventually reach between 110 million and 120 million euros. On June 30, Juventus used the same operation method and injected another 15 million euros, which means that if a complete capital increase is really implemented in the future, it may inject another 85 to 90 million euros.
The capital increase always depends on the assessment of Juventus' financial status. One of the variables is the bonus income of the Club World Cup, but the more important thing is the positive and negative impact of transfer operations. Everything in the Club World Cup went as planned, with Juventus advancing to the top 16 and earning 27.6 million euros, consistent with the budget previously formulated by the management.
However, in the transfer market, the club encountered a purge problem, and many players were unable to sell, resulting in stagnation in sales. Therefore, in the last stage of the transfer window, Comoli needs to make efforts to make key transfer operations and complete the lineup configuration required by Tudor. He cannot blindly invest, but must ensure that every position is competitive.
Therefore, Juventus' assumption of capital increase may become a reality during the September financial report review, which will also help make up for the impact of last season's signing operational mistakes. John Elkan has shown support for the club in both action and financial situation recently. He emphasized the importance of Juventus to his family, which is not only a rational investment judgment, but also about emotions and inheritance.
From 2019 to 2024, Juventus has completed three capital increase, with a total amount of 900 million euros, of which 573 million come from the holding company Exor.
The three-year period from 2024 to 2027 should have been the stage for Juventus to achieve financial self-sufficiency, but at present, this plan has been postponed, but not cancelled. It can be seen from the way Comoli's operation in the transfer market: he is cautious in signings, and more importantly, he is determined and will not sell at a low price when selling players.
Comoli was personally selected by Elkan at the end of May. He is very clear about Juventus' sports goals and economic goals, and has always implemented the "sustainable development" strategy during his coaching in Toulouse.
With that being said, a capital increase may help the club achieve a break-even earlier, because in the vicious cycle of "if you don't win, you can't make money", Juventus needs to build a team that has the strength to compete for the Champions League and go as far as possible. In short, September will be a key node, when Juventus will conduct a comprehensive assessment and may decide to promote the capital increase plan.
At the same time, discussions about the board will begin, with the current board's three-year term coming to an end, and there are only some rumors and speculations on the potential new members at the moment.