Previously reported that The Athletic reporter Joe Vardon reported that LeBron James published a signed article "Basketball is a bridge connecting each other" in the People's Daily published on September 8. He said that James did not contribute to the People's Daily and the content of his interview remarks was published.
Senior media person Fu Zhenghao commented as follows:
This is embarrassing. Fans promoted the public for several days, comparing with other foreign sports stars everywhere, comparing their levels, awareness, treatment and influence. As a result, after James returned to China, he instructed many media to directly defy the rumors and magnificently cut off the matter.
Today, many US media clarified: The Chinese article signed by LeBron James was not an active submission by James, but was just the content of James' group interviews during his trip to China, and was not exclusively for a certain media use.
In fact, the bottom of this article has been marked "as compiled by the reporter of this newspaper", and it is also expressed by James' original intention when he was interviewed. The only uncertainty is that if James directly packages the interview content as James's contribution and signs James as the author without obtaining the authorship or consent of James in advance, it is somewhat inappropriate from the perspective of the news release process, at least not very rigorous.
James is likely not to have this kind of awareness of actively submitting articles, and the media is likely not to rush to do this. They can only guess that this may be the creativity of the brand or public relations company. Of course, if you only consider the communication strategy and communication effect, it is a good idea to coordinate the publication of such signed articles with high positions and high positions, and the actual communication effect is excellent. It has been on the hot search many times, and the person who came up with this idea is definitely a communication expert.
No one may think it is inappropriate to operate this in advance, and probably didn't think so much. After all, James "written" all the clichés and there is no sharp or new expression. Moreover, it is mainly published in Chinese, and it is only for domestic readers. Just make them happy. Americans are likely not to come here to read Chinese content.
But because of its overwhelming publicity and the rank and tone of the media that were published were eye-catching, it eventually attracted attention on the other side of the ocean, which naturally attracted criticism from the conservatives.
James has always been versatile and good at everything. He can make friends with his left, middle and right. When he returned to China, he was criticized and criticized, so he naturally had to clarify for himself. I see that many domestic fans are now criticizing James for pleasing him with both sides and left and right, which is somewhat unfair to James. Judging from experience, this article signed by James is most likely not his submission, and he may not even know about it in advance.
James is a native American. His position and core market have always been clear. I am afraid there are other people who are the ones who are the ones on both ends. A girl said she was a Earthling on Earth, and she said she was a Cry on Earth. Yes, she was Captain Marvel. She seems to be able to do everything, but in fact she wants both and wants, and the eyes of the people are all sharp.
source:7m vn1